Main Street Homes Communities in Richmond, Virginia
Main Street Homes in Richmond, explained by independent agents.
Richmond’s largest locally owned, employee-owned builder: 261 homes closed in 2025 at a higher average price than the production builders above it. Semi-custom, move-up, and luxury. Here is what they build and what it costs.
The local, employee-owned, move-up builder.
Main Street Homes was founded in Richmond in 1996 and is now 100% employee-owned. It builds fewer homes than the national production builders but at a higher average price, in the move-up and luxury range, with a personalized, semi-custom process. If “locally owned and more customizable” matters to you, this is the one on the list that leans hardest that way. Their live site is gomsh.com.
Founded in Richmond by Vernon McClure. One of the region’s largest locally owned builders.
Now 100% employee-owned through an ESOP.
Fourth by homes closed (261), but about $168M in volume, a higher average price than the builders above it (HBAR via Richmond BizSense).
Known for personalized, semi-custom move-up and luxury homes, commonly 2,000 to 6,000 sq ft.
Their team sells the homes. We work only for you, if you want that.
Main Street Homes’s on-site team knows these communities and will work with you directly if you prefer. Want your own representation instead? We protect your registration on day one, walk the lot with you, press for incentives and closing-cost help, review the contract and design-center pricing, and inspect at pre-drywall and final. Because Main Street Homes typically pays the buyer’s agent, this usually costs you nothing, confirmed in writing before you sign. Here are the pros and cons of having your own agent.
Transparency note. Mission Realty is an independent brokerage and is not affiliated with Main Street Homes. Main Street Homes does not pay to be featured here. If that changes, this line will say so.
Six Main Street Homes communities, across the region and the price range.
A representative set across counties, home types, and budgets. Main Street Homes builds more than these in the region; these best show the range. Pricing and status are as Main Street Homes published them on Saturday, October 3, 2026; confirm current numbers with the builder or with us.
Oasis Townhomes
Three-story garage townhomes in Midlothian, Main Street’s lower-cost way into a builder that mostly works in the move-up and luxury range. Quick move-in homes completing late 2026.
Oasis Reserve
Low-maintenance, age-restricted villas for active adults in the same Midlothian location, with first-floor living. Confirm current pricing with the builder.
Beech Springs
Single-family homes on larger New Kent homesites between Richmond and Williamsburg, with a model open and quick move-in homes available.
Branch Crossing
Semi-custom single-family homes in Chesterfield, in the heart of Main Street’s move-up range.
Fine Creek Manor
Estate homes on large Powhatan homesites for buyers who want land and square footage, with Main Street’s hands-on, personalized building process.
Boschen Woods
The top of Main Street’s Richmond range: large luxury single-family homes in Chesterfield, highly personalized.
Community names and pricing belong to Main Street Homes and link to the builder’s site. Pricing shown as published on the refresh date; builders change prices and incentives often, so confirm before you rely on a number.
The questions buyers actually ask us, answered plainly.
Honest answers, builder-neutral. We keep these current through the monthly refresh.
Is Main Street Homes a good builder?
Main Street is the locally owned, employee-owned option on this list, and it competes on customization and finish rather than on the lowest price. The tradeoff is simply that: you are generally paying more than a national production builder for a more personalized home. For buyers who want to tailor the house and work with a Richmond company, that is often worth it. We still recommend your own inspections, same as with any builder.
Can you negotiate with Main Street Homes?
Because the homes are semi-custom, the value is less about discounting the base price and more about lot selection, included options, and the completed-inventory homes. We track what Main Street is offering on quick move-in homes and incentives each month.
Do you need your own agent to buy a Main Street Homes home?
No. Main Street Homes’s on-site team will work with you directly, and many buyers go that route. You can also bring your own agent, and because Main Street Homes, like most production builders, typically pays the buyer’s agent, having your own representation usually costs you nothing. We lay out the pros and cons of each path, and what each costs you at the design center and at closing, in a separate guide.
Can you customize a Main Street home?
More than with the national production builders on this list. Main Street markets a hands-on, semi-custom process, which is a big part of why its average price is higher. If customization is the reason you are looking at them, bring your must-haves early, because structural changes are easiest before the home is under way.
Where does Main Street Homes build in the Richmond area?
Across the region: Chesterfield (Midlothian and Moseley), Henrico, Hanover, New Kent, Powhatan, Goochland, and Amelia. Prices run from the low $400s for townhomes to near $900,000 for luxury single-family homes, so the right Main Street Homes community depends a lot on which part of the region you want and what you want to spend.
Tell us which one. We send the numbers before you visit the model.
The current incentives, the lots we would pick, and what comparable resales are closing for, by email, usually the same business day.
Ask about a Main Street Homes communityAll Richmond builders
Mission Realty is an independent brokerage, brokered by REAL, and is not affiliated with Main Street Homes. Community names and pricing belong to Main Street Homes and are shown as published by the builder on Saturday, October 3, 2026; confirm current pricing with the builder or with us. Builder ranking is from the Home Building Association of Richmond as reported by Richmond BizSense, April 16, 2026. Run by the Mission Realty Team, 3701 Cox Rd, Richmond, VA 23233, (804) 601-4960. Updated October 3, 2026.