Pinnacle Living, a Virginia not-for-profit senior living operator, plans a 350-unit rental community on the 20-acre site of the Virginia Crossings Hotel & Conference Center at 1000 Virginia Center Parkway in northern Henrico County. This post is our summary of reporting by Jack Jacobs of Richmond BizSense, published October 15, 2026. We add context about the area, and we mark where a fact comes from the original article.
What BizSense reported about the Pinnacle Living plan
According to BizSense, the project carries a $150 million estimate that includes construction and buying the site. Pinnacle is under contract to purchase the parcel from Minnesota-based Oliver Cos., which has owned it since 2017 and operated the Hilton there. The existing hotel would be demolished.
The complex would have multiple buildings with 278 independent living units, 24 memory care units and 48 assisted living units. BizSense reports that at least 38 independent living units would be set aside for people earning between 80% and 120% of the area median income, that there would be no entry fees, and that rents are expected to start at $2,500 a month in 2029 dollars. Pinnacle CEO Chris Henderson told the outlet the company targeted northern Henrico about two years ago because it saw the market as underserved for senior living. Financing would come from municipal bonds or municipal bank financing, with the Henrico Economic Development Authority as a conduit.
Where the Henrico approval process stands
The project needs rezoning. BizSense said Pinnacle was scheduled to go before the Henrico Planning Commission on Thursday evening, October 15, and that county supervisors would take up the request at a future meeting. The county’s Planning Department page lists a Planning Commission hearing on rezonings and provisional use permits that evening at 6:00 p.m. at the Henrico Western Government Center, 4301 E. Parham Road. We had not confirmed the Commission’s action when we wrote this, so check the county page for the current status.
BizSense also reports that the site is envisioned for future office development in the county’s comprehensive plan, but that planners support Pinnacle’s proposal according to a staff report. Separately, the county’s planning page says Henrico adopted its HenricoNEXT 2045 Comprehensive Plan on July 28, 2026, with a major focus on infill and redevelopment.
What it could mean for the area around Virginia Center Parkway
Three details from the reporting shape the picture for nearby homeowners. First, the timeline is long: demolition is anticipated in the second quarter of 2027, vertical construction in early 2028, and opening in late 2029. Second, the neighbor next door is in transition. BizSense says Henrico sold The Crossings Golf Club, which is currently closed, to North Carolina-based McConnell Golf earlier this year, and that McConnell plans a $10 million renovation with a reopening in fall 2027. Third, the use would shift from a transient hotel to a residential campus.
The nearest community page we maintain is Glen Allen, and the broader Henrico County hub covers the rest of the county; confirm the exact boundary of the site against county records. Buyers who compare northern Henrico with Short Pump or Twin Hickory may want to track this case, and sellers nearby can ask about it through our selling process. Other recent Henrico stories we have summarized include Wellverse staying in Innsbrook and the next phase at Sauer Center on West Broad. For golf-adjacent living across the region, see neighborhoods near a public golf course.
One regional note from the same article: Pinnacle says it remains committed to a $120 million overhaul of its Hermitage Richmond campus in the city’s Northside, which it paused while Richmond’s Code Refresh update plays out. About the organization itself, Pinnacle Living says on its website it has supported Virginia’s older adults since 1948 and is a not-for-profit with a Wesleyan heritage.
Following Henrico’s growth? We can set up a saved search for the areas you are watching, and you will see new listings as they come to market. Browse Richmond-area homes or read about how we work with buyers. More local stories are in our Richmond Area News archive.
Frequently asked questions
Is the Virginia Crossings hotel closing now?
BizSense reported that the hotel appeared to still be open the week of its article, and it was not clear when the Hilton would close. Oliver Cos., the current owner, did not respond to the outlet’s request for comment.
When would construction start and when would the community open?
BizSense reports demolition is anticipated in the second quarter of 2027, vertical construction in early 2028, and opening in late 2029. Those dates assume the rezoning is approved.
Does the project need county approval?
Yes. It requires rezoning, which goes to the Henrico Planning Commission and then to the Board of Supervisors. The Commission hearing was scheduled for October 15, 2026, and we had not confirmed the result when we wrote this.
What would it cost to live there?
Per BizSense, units are expected to start at $2,500 a month in 2029 dollars, with the most expensive above $6,000 a month and no entry fees. At least 38 independent living units would be set aside for people earning 80% to 120% of the area median income.
What happens to The Crossings Golf Club next door?
BizSense says the course is currently closed, Henrico sold it earlier this year to McConnell Golf, and McConnell plans a $10 million renovation and a reopening in fall 2027. The article did not say whether it would be public or private.
Who is Pinnacle Living?
Pinnacle Living says it is a not-for-profit that has supported Virginia older adults since 1948. BizSense adds that it is Methodist-affiliated, operates six senior living facilities in Virginia, and was formerly called Virginia United Methodist Homes.
