A Richmond boutique fitness studio is expanding to Henrico’s West End. Re+forme Lagree + Pilates, which opened in the Fan in 2025, is building a second studio at 7019 Three Chopt Road in Village Shopping Center, with an opening projected for October, according to Richmond BizSense reporter Jackie DiBartolomeo. Founder and owner Angie Hardison told BizSense that construction began in August and that equipment was due to arrive in late September.
The Details
The new studio will be 1,500 square feet with 12 fitness machines. The expansion is self-funded, M.L. Bell Construction handled the buildout, and Hardison designed the interior herself. Regency Centers owns the center, and brokers Annie O’Connor for Re+forme and Jim Ashby for Regency Centers handled the lease through Thalhimer. It is Hardison’s fourth studio overall. She also owns two Hot Yoga Barre locations, one in Willow Lawn that opened in 2015 and one in Midlothian that opened in 2019, and her first Re+forme is in the Fan.
Why This Location
Hardison told BizSense the Village Shopping Center location offers convenient parking and a community-oriented character, near the University of Richmond, and that it addresses accessibility concerns she has heard about the Fan studio. That is a useful reminder of how different the two neighborhoods are as retail and lifestyle markets. The Fan is dense and walkable, and parking there is often the deciding factor for a class. The Tuckahoe area is car-oriented, with surface lots at each center, and it draws from a mix of established single-family neighborhoods, the university and nearby Westhampton.
A Pattern in Where She Opens
Hardison’s earlier studios point to a consistent approach. Her Hot Yoga Barre location in Willow Lawn opened in 2015, and the Midlothian studio, in Midlothian, opened in 2019. Both are in established suburban shopping centers rather than standalone sites, and Village Shopping Center fits that mold. The opening date is still projected rather than confirmed, so if you plan to try a class, watch the studio’s channels for the final date; BizSense reported the build moving quickly, with construction beginning in August and equipment scheduled for late September.
What It Signals for the Area
Here is the angle the source story does not address. Boutique fitness is a service business that follows household density and income, and an owner choosing a second studio in a strip center rather than a new-build site suggests she sees reliable demand within a short drive of the existing tenants. The landlord, Regency Centers, is a national owner of grocery-anchored centers, and the pattern of small service tenants filling in around a grocery anchor is common in Henrico. We saw a similar pattern with the new Milk & Honey coming to Westpark, and with Sheetz replacing a Walgreens in Short Pump. In all three cases the new business is following existing traffic rather than creating it.
For homeowners near the University of Richmond, the practical takeaway is that the neighborhood’s everyday services keep improving without a large redevelopment. For buyers, everyday errands and fitness within a few minutes’ drive of home are the kind of amenity that matters in this part of Henrico; our Buy With Us page explains how we help buyers narrow to the right pocket of Henrico County.
Thinking about living near Village Shopping Center?
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Frequently Asked Questions
Where is the new Re+forme studio?
At 7019 Three Chopt Road in Village Shopping Center in Henrico County, near the University of Richmond.
When will it open?
BizSense reports an opening projected for October 2026. Construction began in August, and equipment was due in late September.
How big is it?
About 1,500 square feet with 12 fitness machines.
Who owns Re+forme?
Angie Hardison, who also owns two Hot Yoga Barre studios in Willow Lawn (opened 2015) and Midlothian (opened 2019).
Where is the first Re+forme?
In the Fan in Richmond, opened in 2025.
Who owns Village Shopping Center?
Regency Centers, according to BizSense.
How was the studio financed?
The expansion is self-funded, per BizSense.
Who built it?
M.L. Bell Construction handled the buildout, and Hardison designed the interior.
Written by the Mission Realty Team – meet the team. Real Broker LLC, 3701 Cox Rd, Richmond, VA 23233. (804) 601-4960.
