Published October 29, 2026 | Written by the Mission Realty Team.
Folk Festival fans may soon be able to take a piece of the weekend home. As RVAHub reported on October 22, the Richmond Folk Festival is selling sections of its 3D selfie mural, created by artist Matt Lively. Proceeds go to support the festival.
Here are the details that have been announced, what we do not yet know and how the festival fits into Richmond’s riverfront neighborhoods.
What Was Announced
The mural was divided into 10 sections, each measuring 18 by 18 inches. The artist is Matt Lively. Proceeds from the sales will support the festival. According to RVAHub, the sections were to be released in the coming days.
The price of each section and the way to buy them were not listed in the report. Check the festival’s official website and social channels for the sale announcement before you plan to purchase.
Because the release was described as coming in the coming days, availability may change quickly. Limited art editions like this one often sell out, so if you are interested, check official channels instead of third-party resale listings, and confirm that any seller is the festival itself before you pay.
About the Festival
The Richmond Folk Festival is a free, multi-day music and culture event on the city’s riverfront. It brings regional and international performers to stages around Brown’s Island and Downtown. Read our guide to the 2026 festival hours, parking and Brown’s Island for the logistics that visitors typically ask about.
The festival is part of a larger riverfront story. Our post on the $30 million Brown’s Island renovation covers how the park is changing and which neighborhoods sit closest.
Brown’s Island and the surrounding riverfront are city property, and updates on park projects are posted by the City of Richmond. If you plan to attend next year, arrive early, bring a refillable water bottle and use public transit or a bike where you can, since nearby parking fills quickly on festival days.
Many residents describe the festival weekend as one of the best reasons to live in or near the city. Buyers who prefer a walkable lifestyle often put proximity to events like this near the top of their list, along with parks, restaurants and trails. Walking the riverfront on an ordinary weekday is a good way to see what the neighborhood feels like once the crowds leave.
Neighborhoods Near the Riverfront
Several city neighborhoods sit within walking distance of the festival grounds. See our guides to Shockoe Slip, Shockoe Bottom, Church Hill and Jackson Ward. Each has a different mix of historic buildings, condos and townhomes.
The City of Richmond overview compares more areas, and our list of neighborhoods near the Virginia Capital Trail is a good companion if you want to walk or bike to events.
Our team can help you compare riverfront and Downtown neighborhoods by walkability, parking and price.
More Events and Arts Coverage
If the arts scene is part of your decision, see our Richmond events page and our posts on the Richmond Pickle Party in the Arts District and Jackson Ward and the Richmond Ballet Nutcracker.
When you are ready to see homes, browse current listings.
Community art sales like this help keep a free festival free. If a move closer to the riverfront is on your list, our preferred lenders can help you plan.
Frequently asked questions
What is being sold?
Sections of the Richmond Folk Festival 3D selfie mural, created by artist Matt Lively.
How many sections are there?
The mural is divided into 10 sections.
How big is each section?
Each section measures 18 by 18 inches.
Where do the proceeds go?
Proceeds support the Richmond Folk Festival.
How much does each section cost?
The price was not listed in the RVAHub report. Check the festival’s official channels.
Where can I buy a section?
The point of sale was not specified. Watch the festival’s official website for the announcement.
Who is the artist?
The artist is Matt Lively.
Where is the Richmond Folk Festival held?
It is held on the riverfront around Brown’s Island and Downtown Richmond.
Which neighborhoods are near the festival?
Shockoe Slip, Shockoe Bottom, Church Hill and Jackson Ward are all close.
