Henrico County is weighing a $150 million, 350-unit senior living community that would replace the Virginia Crossings Hotel and Conference Center at 1000 Virginia Center Parkway. The Board of Supervisors is scheduled to hear the rezoning on Tuesday, 10 November 2026 at 6 p.m., according to Richmond BizSense’s local government briefs of 9 November 2026. The Planning Commission heard it on 15 October.
What Pinnacle Living has proposed
BizSense’s 15 October report says Pinnacle Living, a not-for-profit operator, is under contract to buy the roughly 20-acre site from Oliver Cos., which has owned it since 2017. The site is next to The Crossings Golf Club. The project needs rezoning, and BizSense notes planning staff supports it even though the county’s comprehensive plan envisions office use there.
| Item | Figure (BizSense, 15 Oct 2026) |
|---|---|
| Total units | 350 |
| Independent living | 278 |
| Assisted living | 48 |
| Memory care | 24 |
| Units reserved for 80% to 120% of area median income | At least 38 independent living units |
| Starting monthly price, in 2029 dollars | About $2,500 |
| Top monthly price, in 2029 dollars | Above $6,000 |
| Entry fees | None |
| Demolition start | Second quarter of 2027 |
| Opening | Late 2029 |
Why a rezoning on a hotel site matters to buyers
This is a rental-style community, not a home for sale, so it does not add listings. It matters mainly as a sign of how land use is being reviewed across Henrico County. The same BizSense article says Henrico sold The Crossings Golf Club earlier in 2026 to McConnell Golf, which plans a $10 million renovation and a fall 2027 reopening. If you want a home on a course, see our golf course homes search.
How to read a rezoning for your own purchase:
- Look up the case number on Henrico’s planning pages. Henrico uses the terms rezoning and provisional use permit.
- Read the staff report for what is actually approved, not what is rumored.
- Confirm the zoning of land next to any home you are considering, using county records and not a listing description.
Get a saved search across Henrico County
Tell us your price range and the parts of Henrico you want to watch and we will set up a saved search so new listings reach you the day they appear. Our buyer process page explains what happens after you find a house.
Other items on the same agenda
The 9 November BizSense briefs list further Henrico items. The Board of Supervisors is also set to hear a rezoning for a YMCA-run 24-hour childcare facility for airport workers at 5301 Huntsman Road. The Planning Commission meets on Thursday to consider a 20-home subdivision proposed by an LLC tied to StyleCraft Homes at 10816 Staples Mill Road. Neither decision has been made as of that report.
The same briefs say Richmond City Council’s Monday agenda includes a request for 33 for-sale townhomes on a 2-acre church property at 4101 Grove Ave., down from an earlier 72-unit plan. Our new construction page tracks homes under construction now.
Financing and the Richmond link
BizSense reports that final financing for Pinnacle’s project depends on interest rates when it goes to market. For buyers, rates matter too: test your numbers with our mortgage calculator, then ask one of our preferred lenders for a quote. The same article says Pinnacle’s $120 million overhaul of its Northside Richmond campus is paused until the city’s Code Refresh settles.
See more local coverage in Richmond area news, or browse current listings and set up your saved search.
Frequently asked questions
How many units are independent living, assisted living and memory care?
BizSense reported on 15 October 2026 that the proposal has 278 independent living units, 48 assisted living units and 24 memory care units, for 350 in total.
What would it cost to live there?
BizSense reported monthly prices starting around $2,500 and the most expensive units above $6,000, quoted in 2029 dollars, with no entry fees. Amenities were not final.
Who is paying for it?
BizSense reported Pinnacle expects municipal bonds or municipal bank financing, with the Henrico Economic Development Authority as conduit. Pinnacle would repay the debt and add its own funds early on.
When would construction start and finish?
BizSense reported demolition in the second quarter of 2027, vertical construction in early 2028 and an opening in late 2029.
Is the hotel closing now?
The 15 October BizSense article said the closing date for the hotel was unclear and that it appeared open at the time.
Who owns the site today?
Per BizSense, Pinnacle is under contract to buy it from Oliver Cos., a Minnesota company that has owned the land since 2017. The assessed value was reported as $8.5 million.
What is happening at The Crossings Golf Club next door?
BizSense reported Henrico sold it earlier in 2026 to McConnell Golf of North Carolina, which plans a $10 million renovation and a fall 2027 reopening.
Where can I read Henrico’s own agenda?
Henrico posts its Board of Supervisors and Planning Commission agendas on its county website. We could not open that site from our research tools, so check it directly.
